This Fashion Apparel Brand Has Baked Giving Back into Their Business, Giving 10% Donations to Charity on Its Mission Mondays and Participating in a Host of Other Volunteer Programs.
Founders Aaron Walters and Brian Mason started their retail fashion boutique Altar’d State in 2009 with one location in Knoxville, Tennessee. Appealing to the fashion senses and the charitable hearts of the notoriously hospitable south, the company scaled to bring its charming, boho-chic apparel and home goods to malls and shopping centers across America. With their success, came more of an opportunity to do what the company always intended – give back. Altar’d State has donated millions of its proceeds to community-based organizations that support disadvantaged communities such as shelter animals and the homeless. The company has even expanded its do-good mission to projects across the globe, including a project to build schools in Peru. Overall, Altar’d State has built a community around giving and inspired younger generations to stand for good, even while shopping for the latest trends in fashion.
A Give Back Company
Altar’d State is a modern yet modest women’s fashion, accessories, and homegoods brand that gives back. The company is creating a space where fashion meets faith, and the values that come with living a life with respect for and in service of neighbors and community.
With a mission to “stand out for good,” the company exists to inspire, empower, and give more than it receives. Whether it’s through their Mission Mondays, their international missions to assist and uplift impoverished communities in Peru, or simply through their stores’ welcoming atmospheres, the company achieves its aspirations by lending a helping hand, volunteering to enrich lives, and calling on the power of prayer to offer extra support in times of need.
Fashion-forward and cause-motivated are the two driving forces behind Altar’d state, named for its Christian roots. Over the company’s 10 years, it has donated over $13 million to charities nationwide and globally, and logged over 10,000 hours of service among its employees who are given time off each week to volunteer within the community. In 2018, Altar’d State committed to funding a project that is helping to build over 15 schools, outreach centers and communities in Callao and the Peruvian rainforest over the next 2 years.
Mondays are for (Do-Good) Missions
Altar’d States’ signature give back project is its “Mission Mondays” that it coordinates across its 100 boutiques in over 30 states. Each Monday, the company donates 10% of its net proceeds directly to a local charitable organization within the community – personally selected by the stores’ associates, empowering them to play a role in uplifting their community.
The company selects a new theme each season to cultivate a sense of shared community across the stores, HQ, and the brand’s online platform. Prior themes have included women’s self-esteem, animal care, cancer research, service men and women, helping children, feeding the hungry and sheltering the homeless.
The program, which in its first iteration raised $100, has become wildly successful, raising $3.5 million in 2019. Currently, the company is focusing on feeding the hungry and homeless in local communities – a theme especially important during the harsher climates of the winter season. Food banks have reported facing three times the need this year, which makes donations more important now than ever.
Its this personal touch that gives Altar’d State its edge in the competitive fashion industry. The company has created an environment for mothers, daughters, and friends to find respite at their hectic shopping malls and to pick out something personalized like a charm necklace, while giving back to an important cause.
A Commitment to Volunteering
Aside from its infamous Mondays, Altar’d State participates in and paves the way for other volunteer programs that focus on giving of time and personal contact. Every year, the Altar’d State Home Office teams up with Habitat for Humanity to sponsor and build a house for a local family. Following the founder’s mission trip to Peru in 2013, the company also now partners with Coprodeli USA to sponsor children around the world with receiving an education, and gaining access to basic needs as it helps fund construction and humanitarian aid projects that aim to lift these communities out of poverty.
And for a time when personal connection may be more challenging (COVID), Altar’d State encourages us to consider virtual volunteering. On its blog, the company reminds us that we can still take action from our homes to give back to our communities, especially our neighborhood youth. Suggested ideas on how to boost morale and build community during these challenging times include Facetime tutoring, putting on a virtual puppet show, or performing one of your favorite songs. It’s this feel-good, do-good positivity that encompasses the Altar’d State brand and family, making it a cherished pillar in its communities.
Where to Find
Altar’d State has store locations across the US. Click here to find a store near you.