Peak Design designs products to solve problems, create delight, look good, resist fads, appeal globally, age gracefully, consider every material and detail, and have minimal disruptive impact on people and planet in both their creation and shipping. To reach those ends, they iterate tirelessly. And people seem to like it. Honest, thoughtful, delightful, radical. These themes describe their products and ultimately everything Peak Design makes or does: their brand, office culture, Flagship Store, environmental rants, and especially their rec-league soccer performances.