From 60 Recycled Plastic Bottles to 1 (very warm) Blanket, This Start-up Is Revolutionizing the Industry While Giving 1% of Sales to Benefit the Environment.
The world didn’t know it needed a major update to the traditional blanket until Rumpl brought theirs to market in 2013. Their now best-selling Original Puffy Blanket – the blanket you can take everywhere – raised $200K on Kickstarter, overnight. Founded on innovation, Rumpl continues to evolve its original prototype and now offers 4 different versions of their signature blanket in bold, colorful designs. From production lines to company culture, Rumpl is committed to sustainability, supporting local communities, and cleaning up their favorite playground – Planet Earth.
Born in the Wild, For the Wild
Rumpl started out on the open road, in the back of a van, when entrepreneur and adventurer Wylie Robinson found himself stranded in the cold on his California surf and ski trip. It was the very product he soon would launch – a sleeping bag (not to mention some whisky), that saved him from sub-zero temperatures and led him to discover the opportunity of a lifetime.
Somehow, in the world of outdoor gear and apparel, blankets had been left behind – until Robinson sewed his first “Puffy” blankets in his San Francisco home, inspired by the warmth provided by new technologies being used in outdoor gear. Exceeding his fundraising goals on Kickstarter, Robinson then took his blankets to market with major retailers.
From the beginning, Rumpl’s mission has been simple — “to introduce the world to better blankets while looking to the future responsibly” using advancements in technologies to provide quality and reduce environmental impact.
Not Your Grandmother’s Blanket
Let’s face it, that quilt your Nana made for you is just not going to cut it for your next camping trip, spontaneous picnic, or Sunday hike. Bulky, heavy and definitely not waterproof, it’s probably best left indoors, far, far away from dirt and the elements.
Luckily, Rumpl has created the perfect, sustainable alternative. Weighing in at a few ounces to just under 2 pounds, and available in recycled synthetics or natural (and ethical) Goose Down, you can easily find room for Rumpl blankets in your backpack or keep them stowed away in your van. Plus, they don’t need to be washed after every use thanks to their DWR technology that repels spills, stains, and pet hair. But hey, if you do end up in a hailstorm or mudslide, you can easily throw that baby in the wash.
With these features, the Rumpl Puffy Blanket is truly the Holy Grail – or as Outdoor Magazine puts it – the Cadillac of outdoor blankets.
A Culture of Adaptability
Rumpl has since moved its HQ to Portland, but its ethos remains the same. Realizing that it’s navigating an entirely new industry, the company admits to facing unique challenges, hiccups and hurdles. It wasn’t until recently, in Fall 2019, that Rumpl announced moving to 100% post-consumer recycled materials for its synthetic insulation.
Still a small team of less than 20, Rumpl strives to offer a strong work-adventure balance to its employees, build giving back into its business model, and discover new ways of bettering its blankets and impact.
As a company that produces high-performing products for the outdoors, it makes sense that it would champion a mission to protect the planet and our natural habitats. In addition to focusing on sustainable production, Rumpl has been a member of 1% For The Planet since 2017, donating 1% of its sales to support environmental non-profits.
Their brand feels approachable and fun, like friends you’d want to go camping with. You can watch a video of their founder Wylie (who was also featured on Shark Tank) breaking down the benefits of each version of their “puffy” insulation, and, if you’re still undecided, Rumpl offers a 100 night risk-free trial to test them out for yourself.
As Featured In
Rumpl’s Down Puffy was named NYT Wirecutter’s Top Pick for Puffy Blankets this Fall.
Where to Find
Rumpl can be found at Retail Partners such as Zappos, REI, LL Bean and Free People. Click here to find a store near you.